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ABC DESIGN
PRINT ADVERTISEMENT

家長為小童購買人生首部「座駕」,最重要的當然是小用家的感受。Chessman為德國嬰童手推車品牌【ABC Design】設計平面廣告,旨在令讀者彷彿親身坐在車中感受世界,充份體現公司「從孩子的角度出發」(Think Baby) 的理念。

To buy the first ‘car’ for the babies, the most important thing is how the little end-users feel. Chessman Hong Kong has designed the print ad for the stroller brand ABC Design from Germany. The design is from the first-person view as if the reader is the baby, aiming to epitomize the ideology of ‘Think Baby’ of the company.

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