WEEKLY

KEEP THINGS SLOW
一切從慢

我們每天享受着科技帶來的便捷,但科技進步的代價,就是沖淡了一座城市的人情味。任何事情,以通訊軟件交代便成事,從此一句說話變得多麼難以啟齒、下筆。有見及此,三位香港設計師兼插畫家成立了Dear Project,用絲網印刷的方式製作明信片及賀卡等,鼓勵大家能放慢步伐,為摰親的家人和朋友寫點說話,同時更希望推廣絲網印刷,令更多人接觸這門傳統的印刷工藝。

世上的所有夢想,大抵都不是一蹴而就的。Dear Project的創辦人數年前大學畢業後,已萌生創業的念頭。由於當時缺乏經驗,也沒有充裕的資金,於是三位女孩各自去打拼,在設計公司內做個平凡的設計師。幾年後,她們都不甘在這個商業化的社會裏受人任意擺佈,故決心實踐擱置了一段日子的理想,從零開始建立她們的品牌。取名為Dear Project,其實是參考信件的上款,寓意大家能以她們的絲印產品傳情達意。雖說大學時修讀過絲印的課程,然而要靠一己之力成事絕非輕易,無論是購買工具,以至鑽研印刷過程,都比想像中更花時間。經過數個月的研究,她們終於製作出令自己滿意的成品,並體會到做自己喜歡的事是如此幸福。

打開Dear Project的Instagram帳號,便會看見一幅幅色彩繽紛的人物插畫。這些插畫的線條簡單而直接,卻有一種無法言喻的親切感。現時,她們主要提供訂製繪圖的服務,將客人的照片繪成有趣可愛的插畫,有時候甚至會把畫作印刷成明信片、賀卡、月曆等等。成立半年的Dear Project仍屬剛起步的階段,不過每次推出絲印製品,都很快被搶購一空。她們亦憶述起第一次交收時,客人說她們的東西物超所值,而且很注重每一項細節,令她們深受鼓舞。「聽到客人這些回應,覺得現在比以前更多人會用心留意美術或設計方面的事。因為一直以來,有很多人瞧不起這一行,又或者認為設計師和從事藝術行業的人,只是靠剪剪貼貼,隨意打一些文字便能完成作品。所以,一聽到客人如此說,覺得特別感觸。」

隨着科技日新月異,數碼印刷的製作成本越來越低,過程亦方便得多。為甚麼她們寧可取難捨易,採用絲印的技術?其中一個原因,是可以隨心所欲地選擇喜歡的顏色和效果,不用跟廠家交涉。而最重要的原因,是絲印的作品帶有濃厚的人情味。「我覺得拿着絲印的作品會感受到一種溫度,知道是人手製作出來的。用數碼印刷的作品摸起來十分平滑,但絲印作品上的顏料則會微微突出,整體上富有質感。」每一幅絲印過程從作品上彰顯她們付出過的努力,單是製作一個圖案,便要經過塗感光劑、曬網、洗網、印製等步驟,動軏要用上三、四個鐘。每個圖案皆得來不易,是無數次失敗後的成果。

「現在流行速食文化,人人希望每樣東西能夠手到拿來,而我們則想大家學習放慢腳步。雖然這個社會未必允許你這麼做,但情況就像我們從曬網到印圖案的過程,都需要花大量時間和心血。我們希望告訴大家,不是問了價錢、付了款就可以馬上有貨,讓大家知道我們的製作過程耗時,而且非常用心。」城市的節奏太急促,偶爾感受一下從前的慢亦是一件好事。Dear Project的三個女孩走得不算特別快,但她們正逐吋逐吋邁向夢想的道路--因為她們深深明白,若要做一件事情,做得好比做得快來得更重要。

撰文:王以珞
Instagram: dear__project
照片:Eugenie Lai
美術:王曉澄

We enjoy the convenience that technology brings every day. But technological advancement might gradually erode humanity in return. In daily life, we use different communication software to connect with each other, which makes us feel embarrassed to open our mouths and say something, or even write something to others. In view of this, three Hong Kong designers, who are also illustrators, established “Dear Project” to custom screen printed cards and postcards, hoping to encourage people to slow down their paces and write a message to their friends and families, while also help promoting the practice of screen printing in Hong Kong.

No dreams in the world can be accomplished overnight. Few years ago, the founders of Dear Project graduated from the university, and they wanted to start a business. Lacking experience and capital at that time, they decided to apply for designer jobs first. Yet, after all these years, they soon realized that they did not want to be pushed around in this commercial society, and therefore they started to carry out their plan as screen printers. Inspired by the salutation of a letter, they named the brand as “Dear Project”, with the connotation that customers can use their products to deliver messages just like letters. Although they had attended screen printing classes when they were students, it was very hard to start from scratch on their own. It took much more time than expected to buy the tools and study the whole process of screen printing. At the end, they created what they wanted successfully, and it was their first time to experience the feeling of doing what they were passionate about.

If you look at the Instagram posts of Dear Project, you will see a number of colorful, vivid illustrations. Drawn with simple lines in an intuitive manner, their illustrations exude a sense of warmth and cordiality. Recently, they are providing custom drawing service according to clients’ photos, and they will sometimes turn their drawings to real cards, postcards, or even calendars by screen printing method. Dear Project has been established for half a year, but their screen printing products would be sold out in a short time whenever they sell them. And it was very encouraging to receive different comments, especially from their first customer, who said their products were low-priced with excellent and detailed quality. “I think people nowadays start to appreciate art and design, compared to the past. Because designers or people who work in the art industry are always despised by others. They think we just simply copy and paste, or type some words on the artwork. Therefore, I am touched when hearing those comments.”

With the rapid advances in technology, the cost of digital printing becomes lower and lower, and the process is way more convenient, too. Why do the three girls plump for a difficult task and choose to use the screen printing method? One of the reasons is that, they can choose the colors and effects they want without discussing with the printing factories. But the most important one is that every screen printing product gives off a handmade warmth. “I think people can feel a sense of warmth when holding the screen printed cards, and know they are handmade. The artworks printed with digital machines are flat and smooth, but the surface of a screen printed work is rough and uneven. The whole thing is imbued with textures.” Their hard work are all manifested on their products. It takes more than 3 hours to complete the whole process, including applying photographic emulsion, exposing the screen, removing the emulation and using the squeegee to print the graphic. Therefore, all the patterns and words do not come by easily.

Living in a fast-paced lifestyle, many people want to get things ready at their fingertips, and yet we wish people can learn to slow down their paces. I know the society may not allow you to downshift, it is like how we do screen printing, good things take time and effort. We want to tell people that they may not be able to get what they want once they pay and we hope they can understand the time and effort we put into every product.” Our city has a fast pace of life, so it is good to slow down. The founders of Dear Project do not walk very fast, but they are still walking towards their dreams—because they truly understand that it is always important to do things right, rather than do things quickly.

Text: Elok Wong
Instagram: dear__project
Photos: Eugenie Lai
Art: Agnes Wong

ISSUE #225

KEEP THINGS SLOW

 

TEL +853 2833 6288
FAX  +853 2833 6266
Info@chessman.com.mo 
R.de Pequim, Edf. Com. Kong Fat. 9/AB, Macau

TEL +852 2180 4188
 FAX +852 2180 9615
 Info@chessman.com.hk
 10/F, Fun Tower, 35 Hung To Road, Kwun Tong, Kowloon, Hong Kong

All right reserved ® CHESSMAN