NERA TRADING COMPANY ADVERTISING DESIGN
Chessman Hong Kong was responsible for designing the print ad of the shampoos from Nera Trading Company, while also providing media buy service. Different from the usual 2-dimensional advertisements, this print ad was truly eye-openers since it allowed engagement of the readers, thus attracting a number of passengers to take photo. The print ad also created some noise on Facebook.
棋人香港負責為一華貿易公司的洗頭水設計平面廣 告，同時更提供媒體購買，讓廣告能張貼於地鐵站和 車廂內。是次平面廣告的設計令人耳目一新，跳出了 二維空間的局限，讓乘客可以跟廣告中的髮型拍照互 動，玩味十足。這個車廂廣告在網上曾引起迴響，亦 有網友在FACEBOOK群組內發帖分享。