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AP GROUP
REBRANDING CAMPAIGN / CORPORATE IDENTITY

整個AP Group的設計項目由七巧板為靈感出發,發展成一套風格連貫而同時可獨立存在的品牌系統。七巧板,由七塊不同顏色的獨立板塊組成,每塊都可跟互相組合成不同的形狀,變化多端,用以比喻AP Group在啟發人的個別潛能及推動團體合作,合適不過。

Tangram, which usually consisted of 7 flat shapes that can be put together to make different shapes, is a perfect metaphor of AP Group that it aims to inspire people’s individuality and encourage team work.

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