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YUE HWA CHINESE PRODUCTS EMPORIUM LIMITED
MARKETING DESIGN

裕華國貨近年致力革新令品牌更趨年輕化,故棋人香港負責為裕華作營銷設計,並以其代言熊貓家族為基礎,將之重新命名為「蘇Good Family」,並推出每周四格漫畫「蘇氏Read」和製作節日宣傳短片。

Yue Hwa Chinese Products Emporium Limited has been putting effort into brand renewal in a bid to connect with younger customers. Thus, Chessman HK started creating marketing contents and designs for Yue Hwa. On the basis of the existing panda ambassador family, we renamed it as ‘SO Good Family’ and further developed interesting ideas such as weekly comics titled ‘SO Sweet’ and seasonal promotional videos.

裕華國貨 - 蘇Good Family 2016中秋動畫
Yue Hwa – SO Good Family 2016 Mid-Autumn Festival Animation
https://www.youtube.com/watch?v=K9HTdzl7jcU

裕華國貨 - 蘇Good Family 2016聖誕動畫
Yue Hwa – SO Good Family 2016 Mid-Autumn Festival Animation
https://www.youtube.com/watch?v=3nfj_5t20M0

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