Asia Live Performance and Entertainment Industry Expo
Logo Design
Asia Live Performance And Entertainment Industry Expo aims to promote the development of the live performance market in the Asia region, bringing together related enterprises for business matching and creating a cross-market platform to promote performing arts, entertainment, music, and film culture.
Logo design is inspired by an ancient pottery treasure called "bu," which is a symbol of the long history and cultural heritage of porcelain making in Asia. It is designed in an oval shape that resembles the shape of a "bu." The negative space also forms a star shape, representing the entertainment industry that ignites like a star.
The logo can be arranged in an infinite number to create a starry atmosphere and is recognizable and versatile for future promotional projects. It uses a simple sans-serif font that matches the geometric shape of the logo. The bright orange-red and black colors create visual tension and demonstrate the vitality and foresight of the entertainment industry.
為推動亞洲地區現場演出業市場發展,亞洲演出娛樂行業博覽集結相關企業進行商業配對,意為業界創造跨市場平台,推廣演藝、娛樂、音樂及影視文化。
Logo概念源自一種古代陶器瑰寶-瓿,亞洲作為瓷器的發源地,蘊含悠久的瓷器製作歷史和文化底蘊,擔當著與世界各地進行文化交流和貿易的重要媒介之一。在文藝領域中,亞洲表演藝術同樣為世界文化的多樣性作出重要貢獻。
標誌設計以扁橢圓形拼湊成瓿狀,既可以看成「亞」字,負空間亦呈現出星形,代表星火燎原的娛樂產業。當標誌重複排列時,可以無限延伸成星群環繞的氛圍,極具辨識度之餘,也能廣泛應用於日後的宣傳項目。
在文字方面,採取了簡練利落的無襯線字型,令其吻合以幾何形狀為基礎的標誌。另外,以亮眼鮮明的橙紅色和黑色產生視覺張力,展現出娛樂產業充滿活力和前瞻性的特質。